Operational and technical information is made available to affiliated credit unions to help them deal with the various complexities of today's business world. The strength of this service is the Association's compliance/HR specialists who make periodic visits to individual credit unions to answer questions, discuss concerns, and talk about helpful services and programs. Assistance is also provided to organize new credit unions and to expand existing ones so that more and more individuals will realize the benefits of credit union membership.
The Association's communications lie mainly in its publications, marketing, and advertising. In partnership with CUNA, publications and informational newsletters are furnished to answer the needs of volunteers and credit union professionals. Through our advertising efforts, the Association markets to members and potential members. Advertising efforts of the Association aid in generating interest and recognition for credit unions in the Association. |
